Nowadays, Meta ads are fully loaded with a lot of features from targeting to creatives, marketers have full advantages to meet their clients’ conditions of getting sales, traffic, and leads or to create awareness for brands.

In this blog post, I will get you through Facebook lead ad creation on Ad Manager from choosing your objective, placements of the ads, location targeting, and audience targeting to tracking with all updated features.

First, You need to open your ad manager click on “+ Create” and choose your campaign objective “Leads” By clicking on the leads objective. Click on manual setup to manually create your campaign.

Select your conversion location in the ad set level

You have many options for conversion locations like instant form, instant forms and messenger, website, Instagram, calls, and more.

Note: if you have a landing page you can choose the website as your conversion location. The audience will directly switch to your follow link which you will set in the ad level.

For now, instant forms are suitable for getting phone numbers, email IDs, job titles, and more. As per your requirement, you can choose your conversion location.

In the instant forms, there’s only a form, where you can ask people to share their email, job title, city, and other. After submitting the form, you can contact them via phone or email them your offerings.

Set your budget, scheduling, audience, and placements

You can set your budget as per your requirements, you can put it for a daily budget and a lifetime budget.

If you want to run your ad for specific days you can set the end date and time of your campaign which will automatically turn off your campaign on a particular date and time.

Now choose your location which city, state, and country you want to deliver the ad of your products and services.

Note: You should target a broad audience if you are just beginning with lead ads, collect some data to specifically target the audience that is most interested in your products and services,

In audience targeting you can switch to the original audience option if you have data and specific details about your target audience you can target them on their behavior, status, demographic, relationship, and more.

In the placements, which places do you want to show your ad which is also based on your audience’s interest in which platform your audience hangs out most or mostly spends their time.

As of 2024, Instagram has over 2.4 billion active users and the average time spent is thirty-five minutes a day per user worldwide.

Setup your ad format and creatives

At the ad level select the best images and videos that can grab the attention of your targeted audiences. In ad format, you can select a single image or videos and a carousel (a multiple set of images or videos) which must reflect your product and services offering.

At Ad Creative, edit your media or upload your images and videos you can create them on tools like Canva and Designer by Microsoft and many free tools are available to create your ad creatives,

Now add primary text that includes solutions to the problem faced by your targeted audiences, it can be your product features and benefits, the services you provide, and most importantly what you’re giving them against their phone number, and other details about them.

write compelling headlines that can be your offer which is for a specific time. or you can put the top benefits of your products and services. Also, add a description of your offering.

Create a lead form and tracking setup

Create a form where you can ask people to submit their details it could be their emails, addresses, contact details, job titles, and more.

At the end of the form you can add a link to your website if they want to know more about your offering they can directly switch to your given link on the website or else.

Now set your tracking for your conversions you can set custom events, website events CRM events, and more. by which you can track whether the audience completed the form or not. this can help you with retargeting.

Conclusion

It is not difficult to create a lead ad in Meta, But if you have a limited budget you can use some recommendations or you can ignore some of them as well. it’s up to you to choose wherever you want to show your ads to get the best results out of it. So just do it by yourself and if you need any help you can reach me so that I can suggest you the strategies for your ads to get high-value leads.