Data Deletion Policy

Effective Date: 2023-08-15
Last Updated: 2025-07-03

At Adwix Media, your privacy and the security of your personal and business information are among our highest priorities. We are committed to being transparent about how we collect, use, store, and delete your data. This Data Deletion Policy outlines the practices we follow when processing requests to remove user data from our systems.

Whether you have interacted with Adwix Media through Meta (Facebook, Instagram), WhatsApp, our website, or any third-party service we integrate with, this policy will help you understand the nature of the data we collect and how you can request its permanent deletion.

1. Introduction

In today’s digital environment, we understand the importance of privacy and the responsibility we hold when processing personal data. As a provider of marketing automation services, social media campaign integration (including WhatsApp and Meta platforms), and CRM-related automation, Adwix Media may collect certain identifiable information to help businesses grow and communicate with their audience.

However, we recognize that users and clients may, at any time, wish to revoke our access to this data or request its complete deletion. This policy serves as a guide to understand how to initiate such a request, what data may be involved, and how we ensure that all actions are compliant with applicable laws and Meta’s platform policies.

2. Scope of This Policy

This policy applies to all data collected by Adwix Media, either directly through our website (www.adwixmedia.com), through client onboarding, campaign execution tools, CRM systems, or via integrations with third-party platforms including:

  • Meta (Facebook & Instagram)
  • WhatsApp Business API
  • Google Sheets
  • API tools (such as Postman, Pabbly, Make.com, etc.)
  • Web forms (e.g., landing pages, lead generation forms)
  • CRM and advertising tools used for syncing leads or running automations

This policy covers data from individual users (leads), business clients, campaign managers, and page admins who interact with our systems.

3. What Data We Collect

The types of data we collect are based on how you use our services. In most cases, we collect only the data necessary to provide the service or respond to your request. Examples of the data we collect include, but are not limited to:

Personal Identifiable Information (PII):

  • Full Name
  • Email Address
  • Phone Number
  • Location (if submitted via form)
  • Gender (if submitted via form)
  • Facebook or Instagram User ID

Business or Platform Identifiers:

  • Facebook Page ID
  • Business Manager ID
  • WhatsApp Phone Numbers used for campaigns
  • Meta Lead Form ID and responses
  • CRM email or phone fields from synced databases

Campaign and Integration Data:

  • Ad campaign tracking information
  • Conversation histories via WhatsApp campaigns
  • API token and webhook logs
  • Client data linked through lead generation forms
  • Automation configuration files (non-personal)

We do not collect or store sensitive information such as passwords, credit card numbers, or personal financial details unless explicitly required and authorized.

4. Purpose of Data Collection

All data collected by Adwix Media is used solely for the purpose of delivering and improving the services we offer. These include:

  • Setting up and running automated ad campaigns
  • Delivering WhatsApp replies or messages through APIs
  • Syncing lead data from Facebook/Instagram into Google Sheets or CRMs
  • Sending responses to queries submitted via our forms
  • Providing marketing reports and performance summaries
  • Managing client accounts and communications

We do not sell, rent, or distribute your data to any third party under any circumstances, unless legally required.

5. Data Retention Policy

We retain user and client data only for as long as necessary to fulfill the purpose for which it was collected. Typically:

  • Campaign logs are stored for up to 6 months
  • Lead form data is retained based on client CRM preferences
  • WhatsApp message data is deleted within 30 days unless extended for automation purposes
  • Business/client communication records may be kept for legal or audit purposes for up to 1 year

However, if a deletion request is submitted, we will override these standard retention timelines and initiate the removal process as outlined below.

6. How to Request Data Deletion

You may request that Adwix Media permanently delete any data we have collected from you or your business. This can be done through a formal request sent via email. Here’s how to do it:

Step 1: Submit Your Request

To initiate a data deletion request, send an email to:

[email protected]

With the subject line:
Data Deletion Request – [Your Name / Your Company Name]

The body of your email should include:

  • Your full name
  • Your registered email address
  • Your business name (if applicable)
  • Any associated Facebook Page ID or Business Manager ID
  • WhatsApp number (if involved in automation)
  • A brief description of the interaction or service used (e.g., lead syncing, campaign service, consultation, etc.)

You may also attach screenshots of lead forms or campaign IDs to help us identify your data faster.

Step 2: Verification Process

Once we receive your request, our team will:

  • Verify the identity of the requester to ensure authenticity and protect against unauthorized deletions
  • Match your data in our internal systems and logs
  • Respond to you within 2 business days to confirm your request

Please note, in some cases (especially if you’re requesting deletion on behalf of a business account), we may request identity verification or account ownership documentation.

Step 3: Data Deletion Execution

After verification:

  • Your data will be flagged for removal from our active systems, databases, and third-party integrations
  • We will delete personal identifiers, lead records, campaign data, and automation configurations related to your account
  • Any data stored in backups will be automatically purged in the next backup cycle (usually within 7 to 14 days)
  • We will confirm the deletion via email once complete

The full deletion process will be completed within 7 business days from the date of verification.

7. Exceptions to Deletion

There are specific situations where full or partial deletion may not be possible:

  • When data is required to comply with legal, accounting, or regulatory obligations
  • When the data is anonymized and cannot be traced back to an individual
  • When deletion could affect the rights or safety of others (e.g., multi-admin campaigns or shared accounts)

In such cases, we will communicate clearly with you about the limits and any alternative steps.

8. Your Rights Under Data Protection Laws

Depending on your location and applicable data protection regulations (such as India’s IT Act, GDPR, or other national privacy laws), you may have the following rights:

  • The right to access your data
  • The right to correct or update your information
  • The right to request data deletion (right to be forgotten)
  • The right to restrict processing
  • The right to object to data usage for marketing
  • The right to withdraw consent at any time

We honor and support these rights and will work with you to ensure full compliance with any such request.

9. Compliance with Meta’s Platform Policies

As a Meta-integrated solution provider, Adwix Media strictly adheres to the platform’s data usage, storage, and deletion guidelines, including:

  • Facebook Platform Terms
  • Instagram Graph API terms
  • WhatsApp Business API usage restrictions
  • Meta’s data deletion callback protocols for off-platform storage

We use secure tokens and restrict access to authorized staff only. Any leads pulled via Facebook’s Graph API or forms are handled in accordance with Meta’s user data policies.

If Meta revokes our permissions or if a user withdraws their consent through the platform, we take immediate action to disconnect and delete the relevant data.

10. Contact Information

If you have any questions or concerns about this policy or your data, feel free to contact us:

Adwix Media – Privacy Department
Email: [email protected]
Website: www.adwixmedia.com
Business Hours: Monday – Friday, 10:00 AM – 6:00 PM IST

11. Updates to This Policy

This policy may be updated periodically to reflect changes in our services, data handling practices, or legal obligations. Any updates will be posted on this page, along with the effective date of the revision. We encourage users to check back regularly.

Continued use of our services following a policy update constitutes acceptance of the revised terms.

Final Note

We take data privacy seriously and strive to maintain transparency in all our operations. Your trust is our greatest asset, and we are committed to protecting your rights and handling your information responsibly.

By interacting with Adwix Media or using any of our services, you acknowledge that you have read, understood, and agreed to this Data Deletion Policy.