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We started Adwix because good leads kept dying in inboxes.

Adwix Media is a founder-led growth team from Himachal Pradesh and Punjab. We run the ads, build the WhatsApp follow-up and set up the pipeline, so the money a business spends on marketing actually turns into customers.

"A cheap lead that never books is the most expensive lead you'll ever buy."

The idea everything at Adwix is built around
01 — Our story

We saw the same leak in every business we worked with.

Adwix began in 2023 as a two-person performance marketing team, running Meta ads for travel agencies and visa consultants. The ads worked. The enquiries came in. And then, far too often, nothing happened.

Leads sat unanswered for hours. Follow-ups lived in someone's memory. Nobody could say which ad produced a paying customer. The marketing, the WhatsApp and the CRM came from three different vendors, and none of them talked to each other.

So we stopped treating ads as the whole job. We built Adwix Connect for instant WhatsApp replies and follow-ups, then Adwix Atlas, a CRM made for travel agencies. Today the same system runs for real estate, education, healthcare and D2C brands, from our offices in Hamirpur and Mohali.

The gap we set out to close
1. Ad brings an enquiryWorking
2. Someone replies in timeOften missed
3. Lead is followed upOften missed
4. Sale is traced back to the adRarely done

Most agencies stop at step 1. Everything we build exists to fix steps 2, 3 and 4.

02 — Vision & mission

Where we're going, and how we'll get there.

Our vision

A world where any business owner, in any Indian town, can trace every rupee of ad spend to a customer they can name.

Our mission

Build and run the whole path from ad, to answer, to booking, for growing businesses, using tools we make ourselves and numbers we show in full.

Not bigger reach. Not more leads for the sake of it. Customers you can count.

03 — Core values

Five rules we actually work by.

Each one comes from a mistake we saw, or made. Next to each is what it looks like on a normal Tuesday.

01

Count bookings, not leads.

Leads are easy to buy and easy to fake. A business grows on customers, so that is the number we answer to.

In practice

Our reports end with cost per booking, sale or site visit, not cost per lead. We hold back budget increases until we can see that number.

02

Show the bad week too.

Trust isn't built in the weeks that go well. It is built when something goes wrong and you hear it from us first.

In practice

Every report has a "what didn't work" section, written by us before you ask, with what we are changing because of it.

03

The first reply wins.

Customers choose whoever answers first. Speed isn't a nice extra, it is the difference between a sale and a lost lead.

In practice

Every enquiry we generate gets a WhatsApp reply in seconds through Adwix Connect. We hold ourselves to the same standard with our own clients.

04

Build what's missing.

When the right tool doesn't exist, working around the gap costs clients money every single day. So we build it.

In practice

Adwix Connect, Adwix Atlas and our client portal all started as fixes for problems off-the-shelf software couldn't solve.

05

Spend it like it's ours.

A client's ad budget is somebody's salary, stock or savings. We treat every rupee with that weight.

In practice

We will recommend pausing or cutting a campaign when the numbers don't justify it, even when that is not what anyone wants to hear.

04 — Founders

Marketing and engineering, at the same table.

One founder runs the growth side, the other builds the technology. Every client works with both.

Shashi Pundir, Co-founder and CEO

Shashi Pundir

Co-founder & CEO · Growth

Performance marketer who has managed ₹50 lakh+ in ad spend across Google, Meta and LinkedIn. Leads strategy, campaigns and client growth.

"Businesses don't need more ad spend. They need systems that turn attention into revenue, predictably."
LinkedIn
Rahul Rana, Co-founder and CTO

Rahul Rana

Co-founder & CTO · Product

Full-stack engineer behind Adwix Atlas and Adwix Connect. Turns marketing ideas into software, from WhatsApp automation to CRMs that handle thousands of leads.

"Our job isn't done when a campaign goes live. It's done when our client sees real revenue."
LinkedIn
05 — Milestones

Each year, one more piece of the system.

2023

Adwix Media founded

A two-person team running Meta ads for travel agencies and visa consultants.

2024

Adwix Connect

Our WhatsApp Business API platform, built to fix slow replies and forgotten follow-ups.

2025

Adwix Atlas

A CRM made for travel agencies. The same system expands to real estate, education, healthcare and D2C.

2026

Client portal

Agreements, invoices, reports and call booking for every client, in one login.

If this is how you'd want your marketing run, let's talk.

30 minutes with a founder. Bring last month's numbers.