SEO & AI search
Google AI Mode in India: how to get your business recommended (and what AI Mode ads mean)
Google says no special trick is needed to appear in AI Mode or AI Overviews. What it officially recommends, a 12-step checklist…
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The Adwix Journal
Field notes on ads, WhatsApp and turning leads into customers.
What we learn running campaigns for travel, real estate, education, healthcare and D2C brands. Specific, practical, and written by the people doing the work.
Google ads
Diwali 2026 ads: a 4-week Meta and Google plan for lead-generation businesses
Diwali 2026 is on 8 November. A week-by-week Meta and Google ads plan for travel agencies, real estate, coaching institutes and clinics,…
Adwix Connect
WhatsApp now charges for customer replies: what Indian businesses pay from 1 October 2026
From 1 October 2026 Meta charges for WhatsApp Business API replies inside the 24-hour window. The India rate in rupees, what is…
Adwix Connect
The first reply wins: a WhatsApp follow-up playbook for travel agencies
A practical system for answering every enquiry in seconds, qualifying it on WhatsApp and following up without being annoying, with message scripts…
Travel CRM
Travel CRM for Indian travel agencies: 9 features that actually matter
Spreadsheets and WhatsApp groups stop working once enquiries grow. Here's what a travel CRM should do, the 9 features that matter for…
Adwix Connect
WhatsApp Business app vs WhatsApp Business API: which does your business need?
The free WhatsApp Business app works until enquiries pile up. Here's what the WhatsApp Business API adds, what it costs to run,…
SEO & AI search
How to get your business named in ChatGPT and Google AI answers: an AEO guide for Indian businesses
Customers now ask ChatGPT, Google's AI Overviews and Perplexity who to hire. Here's what answer engine optimisation (AEO) is, how AI tools…
Meta ads
How much do Meta ads cost in India? Real 2026 numbers from 7 campaigns
What Facebook and Instagram ads really cost in India, with real cost per lead from seven campaigns (₹7 to ₹83), how budgets…
Meta ads
Cost per lead is lying to you. Track cost per booking instead.
Two campaigns with the same budget: one looks twice as good on cost per lead and half as good on bookings. How…
Adwix Connect
How to Create a WhatsApp Message Template That Gets Approved (2026 Guide)
By Adwix Media · Updated September 2026 · 5-min read To create a WhatsApp message template, open your WhatsApp Business API dashboard, click New Template,…
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