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Short answer: Every WhatsApp Business API provider in India gives you the same official Meta API. What differs is the monthly platform fee, how many team members are included, the extra charge (markup) on each message, and features like chatbots, AI and CRM. For a small team on a tight budget, AiSensy’s free plan or Adwix Connect Starter at ₹999 a month are the cheapest ways in. Growing teams should compare total monthly cost, including messages, not just the plan price.
In this comparison
- What you actually pay for with a WhatsApp API provider
- Side-by-side pricing for 5 popular providers in India
- Who each provider suits best
- A worked example of total monthly cost
- 7 questions to ask before you sign up
What do you pay for with a WhatsApp Business API provider?
Meta does not give most businesses a ready-made screen to use the WhatsApp Business API. A provider (Meta calls them Business Solution Providers or Tech Providers) connects your number to the API and gives you a dashboard: a shared inbox, broadcasts, chatbots and reports.
Your bill has two parts:
- The provider’s platform fee: a monthly or yearly plan.
- Meta’s message charges: paid per template message, by category (marketing, utility, authentication). Many providers add a small markup on top of Meta’s rate.
Since 1 October 2026, replies inside the 24-hour customer service window are also charged after the first 1,000 free each month per number. We explained this in WhatsApp now charges for customer replies.
WhatsApp API providers in India: price comparison
Entry prices below are per month, before GST, as shown on each official pricing page on 18 October 2026. Providers change prices often, so always confirm on their site.
| Provider | Entry price | Higher plans | Users | Message markup | Trial |
|---|---|---|---|---|---|
| Adwix Connect | ₹999 (Starter) | ₹4,500 (Professional), Enterprise custom | 1 on Starter, 10 on Professional | None, Meta’s rates passed through | No trial, free demo |
| AiSensy | ₹0 (Free Forever) | ₹1,500 (Basic), ₹3,200 (Pro), Enterprise | Owner + 5 agents on Basic, extra ₹750 each | Shows its own per-message rates | Free plan |
| Interakt | Starter (price not listed) | ₹2,799 (Growth), ₹3,799 (Advanced), Enterprise | Varies by plan | Yes, except Enterprise | Free trial |
| Gallabox | ₹2,399 (Basic, annual) or ₹2,999 (quarterly) | ₹5,599 / ₹13,599 (annual) | 3 on Basic, 6 on Essential, 10 on Advanced | Shown in their docs | Free trial, no card |
| Wati | Growth (price shown by region) | Pro, Business | 3 on Growth, 5 on Pro and Business | Charged per message type | 7-day free trial |
Each provider in brief
1. Adwix Connect
Built by our team for Indian businesses that run ads and need fast replies, especially travel, real estate, education and healthcare. It runs on Meta’s official Cloud API, and Meta lists Adwix as a Tech Provider.
- Starter, ₹999/month: 500 conversations, 500 contacts, 1 user, 3 template approvals, email support
- Professional, ₹4,500/month: 10,000 conversations, 5,000 contacts, 10 users, a 24/7 AI agent (500 conversations), WhatsApp Calling (1,000 minutes), API, webhooks and automation, priority support
- Enterprise: unlimited usage and users, dedicated account manager, 99.9% SLA
- Message charges: no markup on Meta’s rates
- Good to know: monthly billing, cancel anytime. No free trial, but you can book a free demo.
Best for: lead-generation businesses that want an inbox, broadcasts and AI replies without paying extra on every message.
2. AiSensy
One of the most widely used low-cost options in India.
- Free Forever, ₹0: API access with no setup fee, plus help applying for the verified badge
- Basic, ₹1,500/month: broadcasts, retargeting, shared inbox, 1 owner + 5 agents
- Pro, ₹3,200/month: adds scheduling, click tracking and budget analytics
- Add-ons: chatbot builder ₹2,500/month, AI agent builder ₹1,350/month
- Per-message rates shown (India, from 1 Oct 2026): marketing ₹1.09, utility ₹0.145, authentication ₹0.145, service ₹0.145 after 1,000 free
Best for: small businesses that mainly send broadcasts and want to start free.
3. Interakt
Popular with D2C and Shopify brands, and backed by Jio Haptik.
- Growth, ₹2,799/month: WhatsApp and Instagram, catalogues, WhatsApp Pay, basic chatbot builder, analytics
- Advanced, ₹3,799/month: adds campaign fallbacks, calling, branching chatbots, load-balanced chat assignment
- Marketing message rate shown: from ₹0.949 to ₹0.970 depending on plan; Enterprise has no markup
- Discounts: 8% quarterly, 20% annual
Best for: online stores that want order updates, catalogues and payments on WhatsApp.
4. Gallabox
Positions itself as a WhatsApp and AI sales platform with built-in pipelines.
- Basic: ₹2,999/month billed quarterly or ₹2,399/month billed annually, 3 users
- Essential: ₹6,999 quarterly or ₹5,599 annually, 6 users, AI agents, drip campaigns, ads attribution
- Advanced: ₹16,999 quarterly or ₹13,599 annually, 10 users, AI voice, pipelines, appointment booking
- Good to know: no monthly billing option; extra users ₹1,200–1,500/month
Best for: sales teams that want a WhatsApp CRM with pipelines in one tool.
5. Wati
An international provider with a strong presence in India.
- Plans: Growth (3 users), Pro (5 users, extra users $24/month) and Business (5 users, extra users $69/month)
- Features: shared inbox, chatbots, Wati AI and the Astra agent builder, broadcasts, Shopify tools
- Billing: monthly, quarterly (up to 10% off) or annual (up to 25% off), 7-day free trial
- Good to know: Wati shows plan prices after you select your region, so check its pricing page for current INR rates
Best for: businesses that also message customers outside India, or want advanced AI agents.
Worked example: what will you really pay?
Say you are a travel agency with 3 team members. Each month you send about 4,000 marketing messages and 1,500 replies.
- Platform fee: depends on how many users each plan includes. Check whether 3 users means paying for extra seats.
- Marketing messages: 4,000 × the provider’s per-message rate. At about ₹1 each, that is roughly ₹4,000.
- Replies: the first 1,000 are free, then about 500 paid replies at the service rate.
Message charges can easily be as large as the plan fee. A difference of even 10 paise per marketing message adds ₹400 a month at this volume, and much more if you run festive broadcasts.
7 questions to ask before you choose
- Is the provider an official Meta partner using the WhatsApp Business Platform?
- What is the markup on each message category, compared with Meta’s rate card?
- How many users are included, and what does each extra user cost?
- Are chatbots and AI included, or paid add-ons?
- Can I bill monthly, or am I locked into a quarter or a year?
- Does it connect to my CRM, Google Sheets or website forms?
- Can I export my contacts and chat history if I leave?
Compare it yourself
See Adwix Connect on a live call
We will show you the inbox, broadcasts and AI agent on a real WhatsApp number, and work out your monthly cost honestly, including Meta’s charges.
Do you even need the API?
If one or two people reply to customers from one phone and you do not send broadcasts, the free WhatsApp Business app may be enough. Once you need several team members on one number, bulk messages, chatbots or ad integrations, you need the API. Our guide on WhatsApp Business app vs API explains the switch.
Frequently asked questions
Which is the cheapest WhatsApp Business API provider in India?
AiSensy has a ₹0 Free Forever plan, and Adwix Connect Starter costs ₹999 a month with no markup on Meta’s message charges. Your real cost depends on how many messages you send.
Do all providers charge the same per message?
No. Meta sets the base rate, but many providers add a markup. Compare each provider’s per-message rates with Meta’s official rate card.
Can I switch WhatsApp API providers later?
Yes. You can move your number to another provider, but plan for some setup time and re-check your templates. Ask your current provider how to export contacts and chats.
Do I get the blue verified badge with a WhatsApp API provider?
Not automatically. The badge (Official Business Account status) is decided by Meta. A provider can help you apply once you meet Meta’s criteria.
Is GST included in WhatsApp API plan prices?
Usually not. Most Indian providers list prices before GST, so add 18% when budgeting.
Sources
Shashi Pundir
Co-Founder of Adwix Media. Builds the systems, media and technology that turn ad clicks into booked customers, including Adwix Connect, our WhatsApp Business API platform.
We run the ads, the WhatsApp follow-up and the pipeline.
Book 30 minutes with a founder. Bring your numbers and we'll show you what we'd change.
